JACKSONVILLE, Fla. (Feb. 9, 2011) – A lot has changed since Rogers Towers’ founding in Jacksonville more than 100 years ago. The business community is moving faster, on tighter deadlines and under immense pressure to make the right decisions – both financially and logistically. With this in mind, Rogers Towers recently launched a new website to provide consumers of legal services with immediate access to pertinent information about the firm.
In addition to having an innovative look, the site now offers more interactive features, simplified navigation and additional resources for clients. It also communicates an overarching theme of “trust.”
“Through research, we learned that qualifications, history, size and experience are important,” said Tom Helm, Marketing Director at Rogers Towers. “But beyond these rational decision-makers, it’s all about trust – trust in the relationship with your attorney, trust in his/her knowledge, trust in his/her recommendations and trust in the outcomes. This was our foundation for building this site.”
Designed by SHEPHERD, Rogers Towers’ website uses creative and metaphorical imagery of natural phenomenon such as shoreline, stones, sunset, sky, grass and forest views to illustrate the firm’s competitive strengths and core promises offered to clients.
In addition to firm background information and information on practice areas, industries and representative cases, the site also includes a directory of the firm’s attorneys, news about the firm and helpful legal articles.
RTLaw.com also includes social media functionality with a Twitter feed, the ability to e-mail pages and links to Facebook, LinkedIn and Twitter. The site was tagged for Web Analytics to allow the firm to track visitors and popular content to then craft marketing messages to address common concerns. A content management system allows the firm to easily make copy changes and add new resources to keep the content fresh.
For additional information, please call 346.5528 or visit www.RTLaw.com .
RogersTowers, P.A., founded in Jacksonville in 1905, is Northeast Florida’s largest law firm with over 90 lawyers. The firm provides counseling and legal services in the areas of: Construction; Corporate; Labor and Employment; Environmental; Eminent Domain; Elder Law; Family Law; Health; Immigration; Intellectual Property & Technology; Land Use; Litigation; Public Finance; Real Estate; Taxation; Trusts and Estates; and Wills.
Contact: Tom Helm
Phone: 904.346.5528